Logogram: Its Types, Characteristics and Functions in The Society

Logogram: Its Types, Characteristics and Functions in The Society

A logo is an adopted symbol skillfully drawn, once in a while with letters used by enterprise organizations and establishments as a method of identification or trademark. The emblem of a particular business enterprise or group is specific and in the beginning used by that business enterprise. It is inscribed on the products, letterheads, and on all the belongings owned via the organization.

Functions

1. It assists customers in differentiating the made of one agency from the other. This serves as a tool in checking counterfeit or fake merchandise.

2. It enables the producers of the product in maintaining the excellent in their products. This heightens the value of their products.

3. It offers records approximately the origin of the product in order that customers who are disillusioned with the specifications of the product can relay their queries with very little problem.

Four. It serves as a felony belongings of an association or institution. Logos function symbols of authority of a organisation. 

5. It assists overseas traders and traders in speedy identifying the proprietors of a specific product so one can do enterprise transactions with them.

Characteristics

1. It ought to be easy in design to resource in easy identity and reputation by means of clients.

2. It must be capable of give quick description of the sports of the business enterprise or association.

Three. It has to be notably unique and wonderful from the ones already used by different corporations.

Four. It should be attractive in layout, form and colour (if any).

5. The shape ought to have symbolic or philosophical meanings that have a bearing with the values, ideologies and aspirations of the organization.

Types

There are essentially 4 sorts. These are Text, Iconic, Graphical and Illustrative trademarks.

1. Text logo

This is the incorporation of the organisation or logo name into a uniquely styled font layout. Sometimes, the initial letters of the agency name or famous logo name is used in the designing of the emblem. Text logos also are referred to as logotype/phrase mark or letter mark. Examples of textual content brand consist of PZ Cussons emblem, FedEx, Dell, Sony, CNN, Nokia, Flickr, Nook and many others.

2. Iconic emblem

This brand entails the usage of an abstracted symbol or sign that frequently replicate the sports of the organization or the popular product. It does now not consist of any written text or letters. It is handiest the symbol or icon that awesome the enterprise from others. Examples of symbolic or iconic trademarks include Shell, BMW, Apple Company and so forth.

Three. Graphical logo

This is a graphical illustration of the sports or merchandise of the organisation. It is a mixture of each the text and iconic brand styles since it employs each textual content and letters collectively with a image. It is once in a while called aggregate marks. Examples include Reebok, NASA, Pringles, and Samsung and so on.

4. Illustrative brand

This is a pictorial illustration of a few thing or activities of the enterprise or product. It is very complex or particular than the graphical and iconic emblems. Aside the pictorial factor, sometimes the name of the commercial enterprise agency can be combined with the pictorial element. Examples encompass New Orleans emblem and many others.